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Smartrac appoints Kerstin Reden as new CFO

Prior to her promotion, Reden led Smartrac’s finance team as senior vice president.

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By: Greg Hrinya

Editor, Label & Narrow Web

Smartrac Technology Group has announced the appointment of Kerstin Reden as chief financial officer, filling a vacancy in the leadership team of the global leader in RFID products and IoT solutions. Prior to her promotion, Reden led Smartrac’s finance team with the rank of senior vice president.

“With her deep career background, rich experience and numerous achievements, Kerstin Reden proved to be the perfectly logical choice as our new CFO,” says Christian Uhl, CEO of Smartrac. “In this role, she will further strengthen a transparent finance and human resources leadership function, making the best use of people, data and financial resources for the core objective of our strategy: to provide best-in-class RFID-based IoT solutions for our customers.”

Kerstin Reden, 48, holds a PhD (Doctorate) in Economics and certifications as a Tax Advisor and Certified Public Accountant under German law. Before joining Smartrac in 2012, she held managerial positions at a major auditing firm and a leading supplier of specialty glass and glass-ceramics.

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